Raasa is best felt with sound. Three scores for morning, afternoon and night, chosen by your local time.

THE CREATIVE RHYTHM BEHIND EVERY IDEA

Every idea begins as a feeling.

The Raasa Philosophy

RAA·SA

Inspired by “Rasa / रस.”

Because creativity isn't only about what you make.

IT'S ABOUT
WHAT REMAINS AFTERWARD.

THE RHYTHM

GIVE IT RHYTHM.
AND IT STARTS TO MOVE.

A thought finds a voice.
A voice finds a form.
A form begins to connect.

THE RESONANCE

GIVE IT CRAFT.
AND IT STARTS TO RESONATE.

A frame can make you stop.
A sound can take you somewhere.
A story can stay with you long after it ends.

THE REVEAL

THIS IS RAASA.
“We give ideas their essence.”

A creative and production studio where stories come alive through design, copy, film, sound, conversations, imagery and experiences.
Work that isn't simply seen or heard. It is felt.

KEEP GOING ↓

About Raasa

WE DON'T JUST PRODUCE CONTENT. WE SHAPE WHAT IT MAKES PEOPLE FEEL.

Creativity begins before the camera rolls and continues long after the final edit.

Strategy, storytelling and production under one roof. Powered by IBROADMEDIA.

DISCOVER OUR STORY
The Raasa Studio door and glass wall at the Noida studio
Films
Property Films
Saya & The Sephyra
Pet Care
Spoofy
Product Films
Ambrin
Short Films
NDMC
Nom Nom Express transit branding
Transit Branding
Nom Nom
CARS24 on the Burj Khalifa
Outdoor
CARS24 UAE
Honda jingle waveform
Audio & Music
Honda

What We Create

DIFFERENT MEDIUMS. ONE CREATIVE RHYTHM.

CREATIVE & CAMPAIGNS

Ideas built to be seen everywhere.

  • Campaign Strategy
  • Creative Concepts
  • Static Creatives
  • Print Ads
  • Press Ads
  • Hoardings & OOH
  • Digital Campaigns
  • Social Media Creatives
  • Retail & Outdoor Communication

FILM & VIDEO

Stories that move.

  • TVCs
  • Brand Films
  • Corporate Films
  • Digital Films
  • Social Content
  • Music Videos
  • Long-form Content

PODCASTS

Conversations worth hearing.

  • Concept
  • Recording
  • Multi-camera Production
  • Audio
  • Edit
  • Final Delivery

AUDIO & MUSIC

Sound that stays with you.

  • Music Production
  • Radio Jingles
  • Voiceovers
  • Recording
  • Sound Design
  • Mixing
  • Mastering
  • Audio Post

PHOTOGRAPHY

One frame.
The whole story.

  • Campaigns
  • Products
  • Portraits
  • Corporate
  • Social Content

STUDIO & EQUIPMENT

Your idea.
Our space.

  • Studio Space
  • Photography Set-ups
  • Podcast Set-ups
  • Production Equipment

Selected Works

IDEAS WE'VE SET IN MOTION.

CARS24 · Automobile · UAE

A UAE launch, lit up on the Burj Khalifa.

  • Outdoor
  • Bilingual Campaign
  • Press

THE SEPHYRA · Real Estate · Imperia

A home designed for light, and a life that follows it.

  • Property Films
  • Print
  • Social

SAYA · Real Estate

The Great Grand Property Carnival.

  • Campaign
  • Press
  • Films
  • Channel Partners

SPOOFY · Pet Care · Café

A café, a pet store and a grooming salon. One personality.

  • Brand Films
  • Social Campaign
  • Food Films
  • Culture

SPICEJET · Aviation

Three radio spots. Fifteen seconds each.

  • Radio
  • Audio Production

ANOOP SATTU SIP · FMCG · GC Foods

Mix karo. Sip karo. Thakaan ko skip karo.

  • TVC
  • Digital Film

MADE TO BE WATCHED.

HEARD.

SHARED.

REMEMBERED.

VIEW ALL WORK

The Raasa Toolkit

EVERYTHING AN IDEA NEEDS TO BECOME REAL.

  • CREATIVE STRATEGY
  • IDEATION
  • CREATIVE DIRECTION
  • CONCEPT DEVELOPMENT
  • SCRIPTING
  • FILM DIRECTION
  • VIDEO PRODUCTION
  • BRANDED CONTENT
  • PHOTOGRAPHY
  • PODCAST PRODUCTION
  • AUDIO RECORDING
  • MUSIC PRODUCTION
  • JINGLES
  • SOUND DESIGN
  • EDITING
  • MOTION DESIGN
  • COLOUR & FINISHING
  • POST-PRODUCTION

ONE IDEA.
EVERY DISCIPLINE IT NEEDS.

How We Work

NOT A PROCESS. A CREATIVE FLOW.

  1. 01 / FIND THE ESSENCE

    Every project starts by finding the one thing worth saying.

    Not the deliverable.
    Not the format.
    The idea.

  2. 02 / GIVE IT FORM

    Film?
    Sound?
    Conversation?
    Photography?

    Sometimes one medium. Sometimes many.

    We choose what makes the idea stronger.

  3. 03 / BRING IT TO LIFE

    Direction.
    Production.
    Performance.
    Craft.

    Different specialists begin working in one rhythm.

  4. 04 / REFINE THE FEELING

    Edit.
    Sound.
    Colour.
    Motion.
    Detail.

    Because what people feel is often hidden in what they don't consciously notice.

  5. 05 / LET IT RESONATE

    Then the work leaves the studio.

    And enters the world.

Our Own Creative Universe

WE DON'T ONLY CREATE AUDIENCES FOR BRANDS. WE BUILD OUR OWN.

Podcasts, audiobooks, videos and original digital properties, built around distinct communities and cultures.

Videos · Podcast

WOOF

Every bark has a story.

Content and conversations created around pet parenting and the people who believe pets are family.

Videos · Podcast

OH! MY FINANCE

Money. Made understandable.

Financial stories and information transformed into content people actually want to watch.

Audiobooks · Spoken Word

SUNO ZARAA

Stories made to be heard.

Qisse. Kahaniyan. Poetry. Shayari.

A world where the spoken word takes centre stage.

Short-form Video

RADIO GAGA

Work life.
Without the corporate filter.

Culture, humour and the wonderfully strange reality of life at work.

FOUR WORLDS.
MILLIONS OF STORIES.
ONE CREATIVE INSTINCT.

Our Clients

TRUST IS ALSO SOMETHING YOU CREATE.

We've had the opportunity to create for brands across industries, audiences and formats.

  • Spoofy
  • Honda Cars
  • Honda Motorcycles
  • BMW
  • Zomato
  • IndiGo
  • SBI
  • Tata Power Solar
  • Adani Realty
  • Godrej Properties
  • DLF
  • L&T Realty
  • Dabur
  • Patanjali
  • MRF
  • Xiaomi
  • Lenskart
  • SpiceJet
  • Sun Pharma
  • HDFC ERGO
  • Bikanervala
  • BJP
  • BlackBerry World
  • Cars24
  • Cream Bell
  • cure.fit
  • Dr. Reddy's
  • Fortis
  • Haldiram's
  • Jaypee Hospital
  • Jindal Steel & Power
  • KENT RO
  • Keventers
  • Krishna Furniture
  • Manipal Hospitals
  • Metro
  • Ministry of Tourism
  • Mitsubishi Motors
  • Visit Monaco
  • Punjab National Bank
  • Rakesh
  • Signature Global
  • Urban Company
  • Via.com
  • VLCC
  • Yatra
  • Zee News
  • Zoomcar

Different categories.
Different challenges.
The same obsession with getting the story right.

The People Behind The Work

MANY DISCIPLINES. ONE FREQUENCY.

Strategy, writing, filmmaking, design, audio and production, in one room.

MEET THE TEAM

ROHIT UPADHYAY

CEO & MD

RAKESH JHA

Chief Creative Director

SANTA MANNA

Creative Director — Art

SIMRAN TANDON

Consultant Creative Supervisor

VIVEK RAI

Production Head

The Infinite Echo

AN IDEA STARTS WITH A SPARK.

WHAT IT BECOMES DEPENDS ON WHAT YOU DO WITH IT.

Bring us the thought.
The brief.
The half-formed sentence.
The impossible reference.

We'll help you find its Raasa.

LET'S CREATE SOMETHING THAT RESONATES.